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Your everyday,

Demande Générale is dedicated to enhancing your lifestyle with made-to-last essentials for your home and closet.

Our team designed the collection on pillars of quality, timelessness, and comfort.

We don’t compromise on these elements from production through packaging - that means thoughtfully practical designs, the highest quality materials, and ethical production - wrapped and delivered to your doorstep.

The result: garments that will live as the backbone of your closet, and home essentials that make your everyday, well, elevated.

  • timelessness

    Our designs are timless and durable; the backbone of a woman’s closet. What you see is what you get – and keep, for years to come.

  • quality

    We stand behind the quality of our products. We only use raw material of the utmost quality and work with skilled suppliers.

  • ethical production

    Our comfortwear is manufactured in Peru under ethical conditions we have carefully verified. This is very important to us.

life according to dem gen

Work hard, relax hard.

Smile to at least 3 strangers each day.

Love yourself.

Enjoy life’s vices, but don’t forget to take care of your body.

Find the people who make you a better person, and cherish them.

Have compassion and put yourself in others’ shoes.

Adopt, don’t shop.

Keep an open mind and travel whenever you can.

Work out as much as you can. It’s all about balance.

Take 5 minutes of your day to be alone in silence, with or without your thoughts.

The foundation of all our products is quality and we are proud to carry brands that share the same commitment as us.

We visit and approve every factory we partner up with to ensure ethical and skillful manufacturing.

Our products are made in Peru which has a millennial tradition with high quality textiles, and where garment workers thrive in safe working environments with fair living wages.