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Demande Générale is dedicated to enhancing your lifestyle with made-to-last essentials for your home and closet.

Our team designed the collection on pillars of quality, timelessness, and comfort. We don’t compromise on these elements from production through packaging - that means thoughtfully practical designs, the highest quality materials, and ethical production - wrapped and delivered to your doorstep. The result: garments that will live as the backbone of your closet, and home essentials that make your everyday, well, elevated.


LIFE ACCORDING TO DEM GEN

1. Work hard, relax hard.

2. Smile to at least 3 strangers each day.

3. Love yourself.

4. Enjoy life’s vices, but don’t forget to take care of your body.

5. Find the people who make you a better person, and cherish them.

6. Have compassion and put yourself in others’ shoes.

7. Adopt, don’t shop.

8. Keep an open mind and travel whenever you can.

9. Work out as much as you can. It’s all about balance.

10. Take 5 minutes of your day to be alone in silence, with or without your thoughts.


The foundation of all our products is quality and we are proud to carry brands that share the same commitment as us. We visit and approve every factory we partner up with to ensure ethical and skillful manufacturing. Our products are made in Peru which has a millennial tradition with high quality textiles, and where garment workers thrive in safe working environments with fair living wages.